Start with the audience and the rules
Choose channels you can sustain with content you are comfortable making. Review each platform’s current policies before publishing, linking, or advertising. Our proposed marketing standard excludes bots, fake engagement, unsolicited bulk messaging, spam, and ban evasion. Paid promotion belongs in a plan only where both the content and destination are permitted.
Use the Reddit Rules, TikTok Community Guidelines, and Instagram Community Guidelines as starting points. Individual communities can impose additional rules. Check them before posting.
An example campaign brief
This is an original planning example, not a client campaign or a forecast.
| Decision | Example to discuss |
|---|---|
| Audience | People already interested in your public creative work |
| Content | A safe-for-work behind-the-scenes series |
| Channel | One existing channel whose current rules permit the plan |
| Approval | Creator reviews every draft before scheduling |
| Measurement | Track visits, new paid subscribers, and attributable costs |
| Stop rule | Pause if rules change, boundaries are crossed, or costs exceed the agreed cap |
Measure the whole path
Record the source of visits using the tracking options allowed by the platform. Compare visits with paid subscriptions and retained revenue, and note where attribution is uncertain. Avoid judging a campaign by follower count alone. A bigger audience can still be a poor match for your offer.
Keep paid media, production costs, and the agency fee separate. Ask who owns the advertising account, who can increase the budget, and how the final balance will be reconciled if work stops.
What you need before a launch
Agree the channel list, content approval process, audience restrictions, and reporting schedule. Marketing must fit your content strategy, including any privacy limits. See our practical earnings guide for an example review worksheet.
[MISSING FACT: included marketing channels, campaign budget rules, advertising exclusions, and reporting schedule]. The scope and commission must be resolved before work begins.
Service categories follow the operator’s published service menu. Exact deliverables require a written scope.